News - Greenfire Management - Builders of the Future

Project Spotlight: Prairie’s Edge Commercial B

November 5, 2025

Greenfire is managing construction of Commercial Building B at Prairie’s Edge in Port Washington, Wisconsin. Developed by Black Cap Halcyon, this new two-tenant commercial structure totals approximately 7,500 SF and adds more amenities to the growing mixed-use community along the Lake Michigan shoreline. The building includes a 5,700 SF space leased for a future fitness center and an 1,800 SF space planned for a future physical therapy space. Located at the corner of

Sparking Interest

The Spark | December 2025

December 1, 2025

November marked a month of reflection, connection and celebration. From honoring Native American Heritage Month, groundbreakings and continued momentum on our projects, we're feeling very thankful for our team, our clients, our partners and our friends. Let's finish 2025 out

F Street Breaks Ground in West Allis

November 24, 2025

F Street has broken ground on The Axis Apartments, a new residential development planned for the corner of 92nd and Greenfield in West Allis. Greenfire will manage construction of the project, continuing our work with F Street on multi-family developments

Reflecting on Native American History Month

November 19, 2025

Greenfire participated in activities recognizing Native American Heritage Month, joining colleagues across Potawatomi Ventures in celebrating the history, cultures, and contributions of Indigenous Nations. Team members attended the Native American Heritage Month Luncheon hosted by Potawatomi Casino | Hotel inside

Greenfire Gives Back to our Veterans

November 18, 2025

Greenfire, together with Potawatomi Ventures and Data Holdings, completed its fourth annual Heroes Market Drive in support of the Center for Veterans Issues (CVI). The drive continued the team’s commitment to Veterans living in the neighborhoods surrounding the Wgema Campus.

Emler Swim School Taking Shape

November 10, 2025

Construction is underway on the new Emler Swim School at the Shoppes at the Corridor in Brookfield. Its first Wisconsin location, the new facility will support Emler’s model of structured swim instruction which uses progressive levels, low student ratios, and

The Spark | November 2025

October 31, 2025

As October turns to November, we take a moment to reflect and celebrate. This month’s Spark recaps a busy October while looking ahead to Native American Heritage Month — a time to honor the roots that ground our work. From

A Summer of Building Skills and Connections

October 31, 2025

The following is written by Kenedy Van Zile In June 2025, I embarked on my summer internship with Greenfire after completing a previous internship at Potawatomi Ventures. I was excited to concentrate on in-house marketing for a single brand, which

Ho-Chunk Celebrates Cloud Village

October 24, 2025

Cloud Village, the Ho-Chunk Nation’s newest affordable housing development in Baraboo, Wisconsin, recently marked its official ribbon cutting with tribal leaders, project partners, and community members in attendance. The 65,000 SF development delivers 40 apartment units in a mix of