Our Leadership Team

Jeb plays a key role in Greenfire’s leadership team and has since joining the company in 2012. As president, he works closely with the team to determine the company’s strategic planning, visioning, operations and business development. He previously served as Greenfire’s chief operating officer and vice president of preconstruction and has been actively involved in nearly all of the company’s projects to date, including the historic redevelopment of the Wgema Campus where Greenfire is headquartered. Jeb is a LEED accredited professional, a registered professional engineer and certified professional estimator. Jeb is involved in the Near West Side Partners and Menomonee Valley Partners to further the mission of making building Milwaukee’s future. When he’s not working, Jeb enjoys spending time with his wife and kids and being active. You might also find him cheering on his favorite football team, the Wisconsin Badgers.

Brian joined Greenfire during its infancy in 2011, and has played a major role in helping the company grow from a fledging start-up, to one of the largest construction management firms in Southeastern Wisconsin. He is a pro-active and results-oriented professional with broad experience in all aspects of accounting, financial and risk management within the construction industry. His strong leadership skills, outstanding analytical, interpersonal, and team building skills combine with a high level of honesty and integrity making him a tremendous asset to the team.

As CFO, Brian has the overall authority for the financial operations of the company, including budget preparation and administration, internal control development, monthly financial statement preparation, and cash flow management. During his tenure, Greenfire received dozens of awards including Fastest Growing Firm, Diversity in Business, Top Construction Company, Newsmaker of the Year, Largest Minority-Owned Company, and a Cream of the Cream City Award, among others. In 2017, Brian was honored as CFO of the Year by the Milwaukee Business Journal.

Brian is actively involved in several business and industry groups and serves as the President of the Milwaukee Chapter of the Construction Financial Management Association (CFMA). In his free time, Brian enjoys playing tennis, golfing, and simply being outdoors.

Pepi joined the Greenfire team in 2018 as vice president of business development and focuses on maintaining and expanding relationships with new and existing customers in the commercial real estate industry and on developing Greenfire’s business and community leadership opportunities throughout Wisconsin and the Midwest. His experience in sales, marketing, management, law and business development enhance the growth of the company and the role Greenfire plays as a leader in the industry. Pepi brings a wealth of familiarity to Greenfire, as he previously served as Chief Executive Officer of the Potawatomi Business Development Corporation, Greenfire’s parent company. While there, he played an integral role in the creation of Greenfire as well as developing, implementing and managing the strategies to grow all of PBDC’s portfolio holdings.

In addition to the work he does with the company, Pepi is actively engaged in the local business community serving as Chairman of the Board for Delta Dental of Wisconsin, as a board member for the Milwaukee County Historical Society, the Wisconsin Club and the National “W” Club. In his free time, Pepi enjoys golf, skiing, cooking and traveling with his wife Laura and three sons.

Tom’s philosophy is “smooth sailing.” He lives by it on land and the water where is an active member of the MAST Yacht Club and can be found on Lake Michigan when the wind is right. During the day, Tom can be found steering the preconstruction and construction team in the right direction. He has over two decades of estimating and project management experience and needless to say he “knows the ropes” when it comes to quality construction projects. As a member of the leadership team, he is involved in developing the strategic direction of the firm, refining processes and procedures and ensuring client satisfaction. He is one of less than ten Certified Professional Estimators in the State of Wisconsin.

Rebecca joined Greenfire in 2015 and is a member of the company’s leadership team, contributing significantly to our strategic plans for growth and success. Her attention to detail, pro-active approach and exceptional organizational skills help Greenfire thrive in a highly competitive industry. Rebecca implements and manages all administrative processes for our Milwaukee and Wausau offices including hiring, human resources and corporate events. She is also responsible for developing and nurturing Greenfire’s company culture, a role she has excelled at since joining the team. With a strong commitment to her community she leads Greenfire’s community outreach programs including an annual food drive, meal prep and service for the Milwaukee Christian Center, annual mock interviews for the organization’s youth build program, a back to school collection for First Nations Studies with Milwaukee Public School and an annual book drive for the Next Door Foundation. In her free time, you may find Rebecca on the water, either boating or ice fishing, or planning her next local festival experience.

Paul joined Greenfire more than six years ago, and has played a critical role in managing the construction of several of the company’s award-winning projects. Paul is a LEED^® Accredited Professional whose strengths include predevelopment, budget projections, fiscal management, project management, scheduling and close-out. With nearly 20 years of experience managing projects in the Milwaukee area, he’s enjoyed seeing the transformation of the region. Prior to working in the commercial construction market, Paul owned and operated a residential construction company. Paul spends his free time with his family, he loves to fish and hunt, or can be found working on his latest home improvement project.

Simmi joins the Greenfire team with nearly two decades of experience in marketing and business development. With both in-house and agency experience, Simmi is a self-motivated, effective, and organized leader with strong communication and design skills and a passion for serving the community where she lives, works, and plays. She most recently served as vice president of business development for a boutique advertising and branding agency and prior to that worked for a regional architecture and interior design firm, completing her 15-year tenure there as associate and director of marketing.  At Greenfire, Simmi is responsible for overseeing development and facilitation of the company’s marketing program and team and will support the business development group in attracting and securing new customers. 

In addition to the work she does with Greenfire, Simmi is actively engaged in her community serving as president of the Walker’s Point Association and Chair of the Professional Dimensions Imprint Awards Committee. She also sits on the marketing committee for United Way of Greater Milwaukee and Waukesha County.