Our Heritage

At Greenfire, our tribal roots run deep.

The rich legacy of our Potawatomi ancestors inspires us, drives us, shapes the structures we build and guides the way we do business. Our heritage teaches us to treat our partners with respect, to listen carefully to their words and welcome their contributions. We’ve also learned the value of serving the needs of the community in which we live and work, as well as the interests of the neighborhoods surrounding the projects we create.

But at Greenfire, we go well beyond overcoming construction hurdles. As proven industry leaders, we know how to manage the timing, players and process involved with obtaining the tax credits you seek to help finance your project—while staying on budget and on schedule. Renovation has enough unknowns. Count on Greenfire to be the seasoned guide you can depend on to make your project a historic success.

a legacy of excellence

Explore Our Milestones

Treat the earth well,
It was not given to you by your parents,
It was loaned to you by your children.

- Guiding Proverb

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Our Commitment to the Community

A hub for culture, wellness, education, and support

Community Within
the Corridor

Located on Milwaukee’s Northwest side, Community Within the Corridor is a mixed-use redevelopment that sprawls across seven acres totaling 406,000 SF.

The site consists of seventeen industrial and manufacturing buildings sitting on two blocks at the intersection of 32nd Street and Center Street. Uncovered foundation plans date back to early 1920’s with previous tenants including Harley-Davidson, small hardware stores and furniture stores, and light to large-scale manufacturing businesses, with the latest occupant being Briggs & Stratton.

Community Within the Corridor is an historic renovation adapting the former industrial complex into a mixed-use residential community. The project offers 197 affordable housing units and includes amenities like a commercial laundromat, small grocery store, daycare, after-school programming, small business incubator, and a multimedia production studio for audio / visual / storyteller creators. It also features a 70,000 SF recreation center that includes a basketball court and multiple children’s activity and play areas. The goal of the redevelopment is to foster personal development, community growth, and inspire investment in the surrounding area.

The project is currently the largest privately-owned affordable housing development in the State of Wisconsin and relies on a number of funding sources including TIF, State, and Federal tax credits. The project must also garner approvals and permits from various governing agencies like the National Parks Service (NPS) which has jurisdiction over buildings that earn historic tax credits. It is truly a multi-partner development which requires the team to facilitate detailed and consistent communication with the entire project team.

We are incredibly proud of the hard work and dedication displayed by our project team on a daily basis. Their determination, team dynamics, and forethought on-site is a major contributing factor to the progression of the project, which is essential when construction a project of this magnitude. Historic renovations always present a certain measure of unknowns, yet the team remains vigilant and innovative. We would like to recognize Daniel Grams, Project Manager, Josh Bruesewitz, Project Manager, Gene Widenski, Superintendent, and Ryan Hermes, Project Engineer. The owner is Scott Crawford, Inc. and Roers Companies, and the architect is Continuum Architects + Planners.

Read more in the Project Spotlight.

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