At Greenfire, our tribal roots run deep.
The rich legacy of our Potawatomi ancestors inspires us, drives us, shapes the structures we build and guides the way we do business. Our heritage teaches us to treat our partners with respect, to listen carefully to their words and welcome their contributions. We’ve also learned the value of serving the needs of the community in which we live and work, as well as the interests of the neighborhoods surrounding the projects we create.
Explore Our Milestones
Treat the earth well,
It was not given to you by your parents,
It was loaned to you by your children.
- Guiding Proverb
fireside MARKET - Slinger
fireside MARKET Slinger represents how the Forest County Potawatomi Community’s heritage continues to guide investment, partnership, and long-term planning. Delivered through Potawatomi Ventures, the project brought together fireside MARKET, Sagewind Development, and Greenfire under a single Tribal vision focused on diversification, economic growth, and community impact. As the first ground-up fireside MARKET, the project required alignment across ownership, development, operations, and construction without a prior prototype to follow.
The 9,500+ SF market anchors the 130-acre Merchant Village development as its first commercial tenant and first southeast Wisconsin location. The site required careful coordination of underground fuel systems, EV charging infrastructure, utilities, steel erection, and concrete paving, all sequenced alongside a hospitality-focused building layout. The program intentionally prioritizes food, gathering, and experience over fuel, reversing the traditional convenience model. Daily collaboration between Greenfire, fireside MARKET leadership, NELSON Worldwide, and The Sigma Group supported steady progress and clear decision-making from groundbreaking through opening.
Technology and long-term performance were integrated early. The building supports app-based rewards, drive-thru service, and digital displays, with infrastructure aligned to operations and guest experience. Concrete paving replaced asphalt to improve durability and reduce maintenance. A steel-frame structure allows flexibility for future adaptations as the brand grows.
The project delivers measurable benefit to the Forest County Potawatomi Community by advancing economic diversification and creating local jobs. For the Village of Slinger and surrounding region, it provides a new community-focused destination centered on food, gathering, and service. A ground blessing and community preview reinforced the project’s cultural significance, connecting development with Tribal values. fireside MARKET Slinger establishes a scalable model for future locations while demonstrating how Tribally owned enterprises can work together to deliver lasting impact.
A Deeper Look
Team
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