Daily Reporter Recognizes Greenfire Projects

Posted May 8, 2025 by Robert Boelter & filed under News, Commercial, Historic, Hospitality, Multi-Family.

Four Greenfire projects were recognized as a Top Project of 2024 by The Daily Reporter, which honors 40 of the top development projects across Wisconsin.

The following projects received awards:

Davidson Park | Milwaukee, WI

This project was conceptualized during the pandemic to redevelop an otherwise unused corporate parking lot. In order to re-establish their commitment to the community, the Harley-Davidson Foundation decided to turn the underutilized area into a community space. This includes a park and green space, drivable paths for motorcycles, a central stage area for performances and a multitude of native plantings. The circular format reflects back to the product this innovative company produces and aims to gather people together in a central location. The project is built utilizing locally sourced materials such as brick, natural timber and weathered steel. Davidson Park acts as a civic green gathering space available and accessible to all in the neighboring community.

Project Team & Contributors

The Harley-Davidson Foundation, Heatherwick Studio, HGA, Near West Side Partners, The Forest County Potawatomi Community

Potawatomi Casino | Hotel Sportsbook | Milwaukee, WI

The space formerly occupied by the Northern Lights Theatre on Potawatomi Casino | Hotel’s first floor has been transformed into one of the nation’s most impressive sportsbooks. Gilbane | Greenfire managed the renovation project to create a premier sports experience for the Casino. Most noticeably of the sportsbook’s new features is a nearly 2,000 SF screen that spans the entire sportsbook – large enough to view 30 sporting events simultaneously. The space features a stadium-style upper-level VIP seating area, as well as a broadcast booth available for podcasts and live media. In addition to the sportsbook, scope of this project included the renovation and reopening of an adjacent brand new 14-table poker room. The sportsbook features a first-class bar, as well as a brand-new full-service kitchen serving food for sportsbook guests, as the entire sportsbook space can host up to 200 sports fans.

Project Team & Contributors

Potawatomi Casino | Hotel, Gilbane | Greenfire, I-5 Design, The Forest County Potawatomi Communty

Tivoli Green Apartments Phase II | Mount Pleasant, WI

Greenfire managed the construction of the second phase of construction at the Tivoli Green development in Mount Pleasant, which was the first multi-family development in 20 years in Racine County. The first phase provided much needed housing and density, and the second phase provided even more – with a focus on adding townhome-style apartments based on resident feedback and market demand. Phase II’s apartment buildings and townhomes include private side-by-side two-car attached garages. This phase added nine buildings and a maintenance garage, with units that are fitted with high-end furnishings, and outside features manicured landscaping.

Project Team & Contributors

Wangard Partners, JLA Architects, Spire Engineering, raSmith

Wisconsin Farmers Union | Chippewa Falls, WI

This historic renovation and reimagination of the 1916 Chippewa Falls Mercantile building along the shores of the Chippewa River has transformed into Market On River – a venue meant to be a driver of commerce and community in downtown Chippewa Falls. Wisconsin Farmers Union (WFU) acquired the 45,000-square-foot building on River and Island streets and now calls the brick building on the riverfront their new home and state headquarters. Market On River features retail spaces, a food hall, community events space and residential apartments. As a member-driven organization, WFU is leasing space to like-minded partners who want to collaborate and see local and independent farmers, entrepreneurs, and businesses thrive.

Project Team & Contributors

Wisconsin Farmers Union, Studio EA, A.M. Structural Engineering, Tweet Garot, B&B Electric

Greenfire represented alongside our project partners at the award ceremony held in the new Baird Center expansion in Milwaukee.

The Spark | May 2025

Posted May 2, 2025 by Robert Boelter & filed under News.

May is heating up, and so is the momentum towards Summer at Greenfire. This month’s Spark celebrates major project milestones across Wisconsin, and recognition from industry peers with exciting project award wins. From topping out at projects to nearing final turnover, our teams continue to be #BuildersOfTheFuture.

Take a break from your endless scrolling and get caught up here – the May 2025 edition of #TheSpark

Project Spotlight | The Landing at Hub City

Posted May 1, 2025 by Robert Boelter & filed under News, Multi-Family.

With warmer weather arriving, The Landing at Hub City in Plymouth, WI is quickly becoming a “hub” of construction activity. Developed by Wangard Partners and built by Greenfire, this multi-family community is making steady progress, with one of the six residential buildings nearing completion. A phased turnover of each building will follow, keeping momentum going on the site through spring into summer.

Each of the six buildings is approximately 14,000 SF and consists of two-story stacked flat townhomes. Some of the units will offer garage parking and private balconies. Beyond the vertical construction of the townhome buildings, Greenfire has overseen full site excavation and infrastructure, that will include the addition of retention ponds, surface parking, and a new central access road connecting Kiley Way and Carr Road on Plymouth’s Northwest side, near the confluence of Highways 23 and 57.

Thanks to Plymouth’s location between Milwaukee and Green Bay, Greenfire has been able to tap into its trusted contractor network from both markets, helping ensure the best possible project subcontractor team with the capacity to keep the project running smoothly. The project team includes the development design by JLA Architects, with engineering services provided by Pinnacle Engineering Group.

Once complete, The Landing will feature 156 modern residential units, each with private entries, in-unit washers and dryers, stainless steel appliances, and quartz countertops. Residents will also enjoy access to on-site leasing and maintenance services, private balconies or patios, and a fully enclosed dog park. Floorplans of the development include studio, one-, two-, and three-bedroom layouts for a variety of housing options.

Greenfire’s experienced management team continues to keep the site running efficiently, safely, and securely. We’re proud to bring another Wangard Partners project – Like Tivoli Green Apartments or Locklyn at Olympia Fields to market and are excited to deliver more housing to the growing Plymouth community.

Woodale Crossing Making Progress

Posted April 29, 2025 by Robert Boelter & filed under Healthcare, News, Multi-Family, Senior Living, Uncategorized.

Greenfire is making strong progress on the construction of the Harry and Jeanette Weinberg Residences at Woodale Crossing, a supportive housing development by Jewish Family Services (JFS) in Brown Deer, WI. Located at the intersection of West Bradley Road and North Teutonia Avenue, the project will bring 56 affordable housing units to the community, specifically designed to support seniors and individuals living with disabilities. The 58,487 SF residence was designed by JLA Architects, with engineering services provided by The Sigma Group.

This new residence will offer independent living with supportive staff available when needed. The building will feature studio, one-, and two-bedroom layouts, with modern amenities including underground parking to reduce surface traffic and noise for nearby residents. Communal spaces, support staff offices, and outdoor patios will provide a welcoming, community-oriented environment for future residents.

Greenfire management team has brought the project into its final interior phases, with the top third floor approaching readiness for punch list walkthroughs and cleanup. Construction crews are moving systematically floor by floor, completing final mechanical, electrical and plumbing installations, inspections, and finishing work as they progress toward project closeout.

As interior work wraps up, Greenfire’s project team is transitioning focus to the exterior infrastructure and landscaping, which will serve as a highlighted amenity for future residents. Sitework will include the addition of retaining walls and a landscaped biofiltration basin pond. The site will also receive a connecting driveway, front entrance circle drive and surface parking spaces.

Through careful planning and site logistics, Greenfire has minimized disruptions to the surrounding neighborhood and to Deerwood Crossing Senior Residences, an existing JFS property adjacent to the site.

Once completed, Woodale Crossing will stand as a model of high-quality, supportive, and affordable housing—further advancing JFS’s mission of providing safe, inclusive, and service-enriched housing to the Brown Deer and Greater Milwaukee community.

Greenfire at Real Estate Awards

Posted April 17, 2025 by Robert Boelter & filed under News, Commercial, Hospitality, Tribal.

Four Greenfire projects were nominated for a Milwaukee Business Journal (MBJ) 2024 Real Estate awards, which honors the top real estate projects in Southeast Wisconsin.

The MBJ hosted the award ceremony at the incredible new Baird Center expansion, which won the Project Of the Year.

Davidson Park walked away with an award win in the Culture / Tourism / Entertainment category, and members of the project team were on hand to receive the award.

The following Greenfire construction projects were nominated by the MBJ as significant real estate developments that were completed in 2024:

Concordia 27 – Milwaukee, WI

Located on Milwaukee’s Near West Side on the corner of 27th and Wells St, Concordia 27 is the transformation of a once vacant yet historic building into a bustling community and wellness hub. In addition to 30 affordable apartment units, Concordia 27 provides community resources for local entrepreneurs, retail and café spaces, gathering and meeting spaces, as well as the home of other local organizations. The development’s first floor is home to NWSP’s offices, the Milwaukee Centers for Independence’s training center and 12,000 SF state-of-the-art meal prep kitchen, Fruition MKE’s coworking, makerspace and café, and SWIM (Scaling Wellness in Milwaukee) a non-profit resource and therapy center that addresses trauma and provides wellness services.

Project Team & Contributors

Wiegand Enterprises, Quorum Architects, Near West Side Partners, Milwaukee Centers for Independence

Davidson Park – Milwaukee, WI

During the pandemic, a Fortune 500 company instituted a work-from-home policy that left a large parking lot unused. In order to re-establish their commitment to the community, the company decided to turn the underutilized area into a community space. This will include a park, drivable paths, a central stage area for performances and a multitude of plantings. The circular format reflects back to the product this innovative company produces and aims to gather people together in a central location. The project will be built utilizing locally sourced materials such as brick, natural timber and weathered steel. Davidson Park will act as a civic green gathering space available and accessible to all including employees, neighbors and the community. Who said you can’t un-pave a parking lot and put up paradise?

Project Team & Contributors

The Harley-Davidson Foundation, Heatherwick Studio / HGA, Near West Side Partners, The Forest County Potawatomi Community

Olympia Fields – Locklyn Apartments – Oconomowoc, WI

Olympia Fields is a revitalized 65-acre site located on the grounds of the former Olympia Resort. Included in the development is the Locklyn Apartments, a multi-phased project that included site grading, construction of access roads and a clubhouse, along with seven Class-A multi-family town homes. Greenfire was brought on early as part of the development team to assist with master planning for present and future development, building layout, and sequencing. Construction for each building took nine weeks with turnover for subsequent buildings six weeks after. The first phase also included the construction of a retaining wall along the northern edge of the pond to level the site and allow for building construction closer to the body of water.

Project Team & Contributors

Wangard Partners, JLA Architects, Kahler Slater, raSmith

Potawatomi Casino | Hotel Sportsbook – Milwaukee, WI

The space formerly occupied by the Northern Lights Theatre on Potawatomi Casino | Hotel’s first floor has been transformed into one of the nation’s most impressive sportsbooks. In a joint venture with Gilbane, Greenfire managed the renovation project to create a premier sports experience for the Casino. Most noticeably of the sportsbook’s new features is a nearly 2,000 SF screen that spans the entire sportsbook – large enough to view 30 sporting events simultaneously. The space features an stadium-style upper-level VIP seating area, as well as a broadcast booth available for podcasts and live media. In addition to the sportsbook, scope of this project included the renovation and reopening of an adjacent brand new 14-table poker room. The sportsbook features a first-class bar, as well as a brand-new full-service kitchen serving delicious food for sportsbook guests, as the entire sportsbook space can host up to 200 sports fans.

Project Team & Contributors

Gilbane | Greenfire, I-5 Design, The Forest County Potawatomi Community

fireside MARKET heating up in Slinger

Posted April 9, 2025 by Robert Boelter & filed under News, Commercial, Tribal.

Greenfire is managing the construction on fireside MARKET’s newest location in the Village of Slinger, WI. Developed by Sagewind Development, the 9,500 SF fresh food-forward market is taking shape at the intersection of Hetzel Way and State Highway 60, just off Interstate 41. This new market will be an anchor within Merchant Village, a 130-acre commercial development by Three Leaf Partners, which is already progressing with infrastructure work. Greenfire is working alongside the site’s engineer firm The Sigma Group, and working with Boston-based architecture firm NELSON Worldwide.

The fireside MARKET building has officially been topped out with steel frame construction complete. With the core and shell complete, focus has now shifted to interior mechanical, electrical, plumbing and fire protection systems and exterior finishes. As spring rolls into summer, site activity will pivot to the remaining infrastructure and landscaping on the site. Underground fuel systems, including pumps, tanks, and lines, have been installed, and paving will soon begin for customer parking, fueling stations, EV charging areas, and diesel truck turnabouts. A large retaining wall will be installed along the site’s northern perimeter.

Greenfire has maintained steady progress on the project by assembling a trusted network of trade partners, and our project team is working to keep the site safe and secure without incident.

fireside MARKET will serve as a welcoming hearth for both Slinger residents and travelers along I-41, figuratively and literally, with an indoor-outdoor fireplace for guests to relax by. The store will offer fresh, made-to-order food, a café, outdoor greenspaces, a convenient drive-thru, and options for online ordering with curbside pickup. As the first retail tenant in Merchant Village, it will set the tone for future growth.

Greenfire is proud to bring this innovative retail experience to life in Southeast Wisconsin and bolster fireside MARKET’s market presence with their market and convenience store model.

The Spark | April 2025

Posted April 2, 2025 by Robert Boelter & filed under News.

As March turns to April, Greenfire continues to make strides both in the field and within our community. This past month, we took part in two great Tribal events in Madison and Las Vegas. Meanwhile, progress on our projects rolls on with major milestones approaching across multiple jobsites.

Take a break from your endless scrolling and get caught up here – the April 2025 edition of #TheSpark

#BuildersOfTheFuture

Project Spotlight | The Shoppes at the Corridor

Posted March 31, 2025 by Robert Boelter & filed under News, Commercial.

Greenfire is building the final multi-tenant retail building at The Shoppes at The Corridor, Irgens‘ 66-acre mixed use development along Bluemound Road in Brookfield. As construction manager, Greenfire is responsible for the core and shell construction, ensuring the building is brought to white box, ready for future tenant build-outs. The project scope includes foundational work, the structural steel framing of the building, overhead mechanical, electrical, plumbing and fire protection (MEPF) utilities, masonry, exterior finishes, windows, and doors. The project also includes site infrastructure, landscaping, and a new adjacent parking lot with over 100 spaces. The duration of the project is just under nine months for the building’s core and shell and sitework. As construction progresses to it’s final stages, a mockup of the exterior finishes was created to help the team properly execute the brick and aluminum siding exterior of the building.

A key component of the project is the utility work required to support the new retail building, with the flexibility to facilitate a variety of potential tenants. Greenfire is overseeing the installation of water, sewer and stormwater management for the building and site, as well as the building’s rough HVAC, plumbing, electrical, and fire protection systems. Coordinating these utilities with future tenants in mind, makes up for a smoother transition to interior build-outs.

The strategy to build for future tenants comes from collaboration with the project’s design team and ownership. Working alongside EUA, the project’s architectural firm and Irgens, Greenfire was engaged early in the design phase to build the core and shell of the commercial retail building. Greenfire’s preconstruction services provided pricing, assembled the subcontractor team, and prepared Greenfire’s construction management team to take the lead on building the project.

Greenfire’s preconstruction services extend throughout the project’s lifecycle, offering continuous value beyond the core and shell phase. Even after shovels have hit the ground and throughout construction, Greenfire has the capability to price out potential tenant build-outs concurrently with the core and shell work. This proactive approach allows tenants to move in sooner, reducing downtime and accelerating revenue generation for the owner.

River House Phase II Rolls Along

Posted March 28, 2025 by Robert Boelter & filed under News, Multi-Family, Uncategorized.

Greenfire continues to make significant progress on River House Phase II, the continuation of the high-end apartment development along the banks of the Milwaukee River on Milwaukee’s Near East side. The second phase of the project includes buildings three and four, both of which are under construction and reaching key milestones.

In building three, temporary occupancy has been granted and finishing touches are underway. The courtyard pool has been poured, which was achieved over the cold winter months by the construction crew building a makeshift heated tent to keep conditions right for the concrete pour. In addition to the pool, the extensive landscaping is underway as well. Inside, the lobby, common areas, and leasing offices are nearing completion, preparing to welcome future residents.

The project team is working on the finishing touches, floor by floor on each tower’s four residential stories. The two buildings are stick frame over a two-story poduim construction. At the project’s site, just north of where Brady St. meets Water St, parking is always at a premium on Milwaukee’s East Side. Similar to River House’s first phase, each tower features two levels of resident parking Residents will also enjoy fitness centers and cafés among many other amenities.

In addition to the new residential towers, Greenfire is completing the construction of a 500-foot continuation of the public river walk that began with the project’s first phase. The river walk helps connect the development to the great shopping, dining and entertainment downtown Milwaukee has to offer.

Once finished, River House Phase II will introduce 205 luxury apartments featuring a mix of one-, two-, and three-bedroom layouts. Designed by HKM Architects + Planners, Inc. and developed by Atlantic Residential, the project continues to take shape under Greenfire’s management. Despite the challenges of a tight and complex project site, Greenfire has maintained steady progress without any safety incidents.

With each milestone, River House Phase II moves closer to delivering more premier living amenities along the Milwaukee River and further bolstering Greenfire’s excellence in multi-family construction.

Greenfire Attends State of the Tribes and RES

Posted March 18, 2025 by Robert Boelter & filed under News, Tribal.

Greenfire attended two significant Tribal events in March 2025: the State of the Tribes Reception and Address at the Wisconsin State Capitol, and the Reservation Economic Summit (RES) in Las Vegas.

Greenfire was a sponsor of the State of the Tribes Reception in Madison, held the night before the State of the Tribes Address at the Wisconsin State Capitol. As a 100%-Tribally owned construction management firm, we are deeply committed to supporting the growth and success of Tribal communities across Wisconsin.

Chairman Thomas Fowler of the St. Croix Chippewa Indians of Wisconsin delivered this year’s address, highlighting both the challenges and achievements of Wisconsin’s Tribal nations, as well as emphasizing the importance of economic development, self-governance, and partnerships that strengthen Tribal sovereignty. Events like these provide an essential platform for Tribal voices to be heard.

Greenfire also attended the Reservation Economic Summit (RES) in Las Vegas, hosted annually by the National Center for American Indian Enterprise Development (NCAIED). RES is the premier event for networking, education, and business development nationally within Indian Country. The event provides a national perspective on market trends, challenges, and opportunities impacting Tribal enterprises.

Attending RES alongside our parent company, Potawatomi Ventures, allowed us to connect with other Tribal entities, businesses, and fellow industry professionals who are driving economic growth.

Both the State of the Tribes Address and RES are key points of collaboration in advancing Tribal interests, and as platforms for discussions on economic development, policy, and cultural preservation. At Greenfire, we recognize that strong partnerships and shared knowledge are key to building a prosperous future for Tribal communities.