News

OnMilwaukee | Concordia 27 Progress Report

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Read about the latest progress at our Concordia 27 jobsite in the Near West Side.

The team is renovating the historic structure along northwest corner of 27th and Wells Streets into a community center. The project consists of 33 affordable housing units for seniors and families; a community gathering space; sidewalk-facing commercial spaces for nonprofits; a commercial, demonstration and incubator kitchen in the garage at the back, and more.

You can also view renderings of the project here.


Team Member Promotion: Rob Norris

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We are proud to announce Rob Norris’ promotion to Project Manager.

His promotion is based on his attention to detail and his approach of taking full ownership to make sure projects run smoothly. Rob has been part of the Greenfire team for four years and has the ability to quickly pick up new information and effectively communicate to the entire project team.


WE Energies Monroe Service Center Open House

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WE Energies held an open house on May 15th to announce the completion of their new Monroe, WI service center. The morning began with a few words by the representatives of the project team, followed by a tour of the facility and morning refreshments.

The project was a design-build effort in collaboration with Gries Architectural Group, Inc. The structural steel building sits atop a reinforced foundation and includes a two-bay apparatus service garage with a storage room and area, a training and conference room, offices, and a kitchen.

We would like to thank WEC Energy Group and WE Energies for selecting Greenfire as their construction manager for this important project that further serves the needs of the rural community. The project team includes Curt Begotka, superintendent, and Ron Wiedeman, senior project manager.


Fresh Sparks: Jordan Flasch

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Please welcome to the Greenfire team, Jordan Flasch!

Jordan joins Greenfire as a project engineer and brings five years of experience in the construction industry. This experience includes both commercial and residential projects throughout the country. Jordan enjoys interacting with team members and subcontractors and brings a positive energy to the team. In his spare time, he has two young kids and enjoys being outdoors as much as possible.


Fresh Sparks: Josh Johnson

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Please welcome to the Greenfire team, Josh Johnson!

Josh Johnson is a new senior project development manager. As the newest member of the Greenfire Preconstruction Team, Josh will manage cost estimating, bids, and relationships with subcontractors. He brings an extensive background from multiple companies focused on commercial construction. In his spare time, Josh can be found racing cars, riding his bike or catching a ball game.


The Spark | April 2023

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April proved to be another productive and successful month for Greenfire. We attended several conventions, from national to regional organizations. Several members of our team visited the Forest County Potawatomi Community for the day. Another team member was recognized as a notable construction professional. And we launched our 2022 Annual Report.

Take a break from your endless scrolling and get caught up here – the April 2023 edition of #TheSpark

#BuildersOfTheFuture


Greenfire visits the Forest County Potawatomi Community

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Greenfire hosted a field trip for team members from both offices to visit the Forest County Potawatomi Reservation and tour several facilities. The first stop was in Carter to visit the ceremonial Pow Wow Grounds and view progress of the current construction phase along with the award-winning masonry work from the previous phase. The next stop was up the road at The Flames restaurant in the Potawatomi Carter Casino & Hotel to meet with members of the FCP Executive Council and sample menu items. The team then traveled a short distance to the Potawatomi Reservation in Crandon. This stop included a tour of the Cultural Center and library and walk through the recently completed renovation of the museum. The trip ended with a guided tour of the new Community Center where the team met program leaders and other members of the Community. In all, the field trip served as a great way for our team to learn more about our Ownership, the FCP Community, and its history. It was also rewarding to view first-hand Greenfire’s construction efforts for the Tribe and the use of each building.


Greenfire attends several conventions in April

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Greenfire attended several conventions this month, each varying in purpose and audience ranging from regional to state and to even national showcases. Each convention was aimed at the development and growth of our company’s capabilities, relationships, and brand recognition. In all, we established relationships with new firms, maintained valuable connections with existing partnered firms, and presented Greenfire as a leading, reputable construction firm throughout the region. As we continually pursue and grow our capabilities, we are pleased with the groundwork our team accomplished at this event.

Reservation Economic Summit

For the fourth consecutive year, Greenfire exhibited under the Potawatomi Business Development Corporation (PBDC) umbrella of subsidiaries at the National Center for American Indian Enterprise Development (NCAIED) 2023 Reservation Economic Summit (RES) in Las Vegas, NV. The mission for NCAIED is to provide economic opportunity for Indian Country and its entrepreneurs. RES is one of the primary ways in which NCAIED lives up to the mission – where all services and expertise are brought together for one week to build bridges of economic power with other tribal enterprises and corporate partners.

PBEDC was among the 200+ exhibitors at the trade show. Together with Greenfire, Data Holdings, PBDC Federal Group, Fireside, and Sagewind, our booth was able to connect with 4,000+ attendees and showcase the PBDC tree of offerings. To best present all of our services, PBDC had representatives from all subsidiaries on the floor and crafted a custom-built, 400 SF booth, delivering an exceptional impact on the trade show floor.

RES 2023 was an effective way to further the Greenfire brand under the PBDC tree across the nation and Indian Country.  We thank Pepi Randolph, VP of Business Development, Kyle Widenski, Marketing Manager, and Michael Moe, Business Development Coordinator, for representing Greenfire at this national event.

 

AIA Wisconsin and Wausau Business Expo

Greenfire exhibited at the American Institute of Architects (AIA) Architecture Expo which was held at the Resch Center in Green Bay. This was our second year attending the two-day event which brings together design and engineering firms across the state along with the region’s leading supply vendors to discuss current practices, climate, and trends.

We also attended the Wausau Region Chamber of Commerce Business Expo in Rothschild. This was our sixth year attending the networking event that focuses on pairing local businesses in the Wausau region with the Chamber and other economic development representatives.

We would like to thank Pepi Randolph, VP of Business Development, Simmi Urbanek, Director of Marketing, Maureen Carlson, Regional Business Development Manager, and Michael Moe, Business Development Coordination, for connecting with attendees at each of the conventions to extend our brand as a resource for commercial and public construction.


April 2023 Project Spotlight | Potawatomi Hotel & Casino Third Floor Renovation

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The third-floor renovation of the Potawatomi Hotel & Casino in Milwaukee is underway. The project will revolutionize the casino’s third floor and usher in the next era of entertainment and experiential gaming.

The project impacts more than 120,000 SF of space and provides guests with new gaming, food, and entertainment experiences. The scope of work is split into four gaming areas that will be delivered in two phases. Greenfire is partnering with Gilbane to serve as the construction manager on the project.

The first phase consists of Areas 3 and 4 at the south end of the floor where the parking garage skywalk ties into the casino. Area 3 occupies the east side which consists of a gaming floor and the new Rock N’ Brews restaurant. Across the promenade to the west is Area 4, which consists of a gaming floor, coffee shop, cashier’s station, as well as a gift shop and general retail store.

The second phase consists of Areas 1 and 2 at the northern half of the floor. Area 1 is the main gaming room which was formerly the bingo hall. The area features a full circular bar as well as Street Eats, a full-service restaurant that mimics an outdoor food truck park. Area 2 sits in between 1 and 3 and is designated as the VIP gaming area. In addition to high-stakes gaming, the area houses the casino rotunda that ties into the hotel.

Throughout the floor, robust finish packages and amenities provide patrons with a new level of experience and gaming. As patrons enter the promenade in Areas 3 and 4, they are met with a highly intricate LED wall system that wraps the columns on either side of the corridor to heighten first impression. The interior of each gaming area showcases 100-foot-long LED screens to enhance the atmosphere. The gaming floor in Area 3 also seamlessly ties into the Rock N’ Brews restaurant so players can enjoy live performances from the elevated stage. Area 4 is highlighted by a custom motorized lighting feature that elevates individual lighting elements in sync with music and graphics displayed on the LED screen. The area also offers several sports book betting stations. The VIP gaming area is framed by custom textured red glazing and dressed to fit the exclusive environment. The area features a guest show kitchen with live cooking presentations, a high-end circular bar with experiential amenities, and the monumental gaming atrium. The gaming areas are fitted with 1,800 slot machines, with Area 1 offering some table games and the VIP area offering both. There are additional experiential amenities situated throughout the floor such as “quick service” food and beverage stations, a Starbucks coffee shop, televisions lining the walls and bars, along with custom flooring and other elements that pay homage to the Potawatomi history and culture of the tribe.

We are pleased to serve as the construction manager in partnership with Gilbane on this high-profile project for our owner, the Forest County Potawatomi, and the Potawatomi Hotel & Casino. We would like to thank them for their selection and trust in carrying out this revolutionary vision. The Greenfire project team includes Jessica Henning, project development manager, Mike Holl, superintendent, Connor Wierschem, assistant superintendent, Zach Barrow, project engineer, and Kevin Stockinger, project engineer. The architect is I-5 Design Build.

View construction progress video.

 


BizTimes’ 2023 Notable Women in Construction and Design

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BizTimes’ 2023 Notable Women in Construction and Design: Simmi Urbanek

Congratulations to our Director of Marketing, Simmi Urbanek, on being named to BizTimes’ Notable Women in Construction and Design! Simmi works across the board at Greenfire to implement marketing strategies, solidify client relationships, and build upon the employee-centric culture that defines our company. As part of Greenfire’s leadership team, she takes an active role in the development of our company and helps shape the vision of the company and its future.

BizTimes’ Notable Women in Construction and Design – Simmi Urbanek:

When Simmi Urbanek joined Milwaukee-based Greenfire Management Services as director of marketing, company leaders insisted that she be on the leadership team and have a voice.

“Her knowledge across the industry is a unique quality as she sees the big picture,” said Jeb Meier, president of Greenfire. “She has been an asset to the team as a leader.”

“Simmi has a great feel for marketing strategies and tactics, and she is fantastic at engaging our Greenfire team members and building and solidifying our client relationships,” said Pepi Randolph, vice president of business development. 

“With her nearly 20 years of marketing experience, she has developed a keen ability and intense passion for planning and implementing successful marketing strategies and initiatives. She is a natural leader, and her organizational skills are exceptional. Simmi is a tremendous asset for Greenfire,” said Randolph.

In 2022, Simmi coordinated a presentation on the strategic initiatives of the company, complete with custom shirts delivered to each team member across the state.


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