Multi-Family

JFS Board Tours Woodale Crossing

JFS Board Tours Woodale Crossing

Posted by & filed under News, Multi-Family, Senior Living, Uncategorized.

Greenfire’s project team recently welcomed the Jewish Family Services (JFS) Housing Board to tour the nearly complete Harry and Jeanette Weinberg Residences at Woodale Crossing in Brown Deer, WI. The project will bring 56 affordable housing units designed to support seniors and individuals living with disabilities.

Located at the intersection of West Bradley Road and North Teutonia Avenue, the 58,487 SF building was designed by JLA Architects with engineering by The Sigma Group. The three-story structure offers a mix of studio, one-, and two-bedroom units, along with common spaces, underground parking, staff offices, and outdoor patios.

Project Manager Ryan Hermes gave key updates to the board members touring the three floors of the new residence that is slated for ribbon cutting in the coming weeks.

Greenfire has brought the project into its final stages, with crews finishing mechanical, electrical, and plumbing systems and completing interior work floor by floor towards project closeout. Exterior infrastructure and landscaping included the installation of retaining walls, a biofiltration basin pond, surface parking, and a circle driveway, with ample parking for residents in the underground parking podium for the building.

During the board tour, Greenfire presented JFS Housing with a $3,000 donation to support the campaign for on-site supportive services. The contribution reflects Greenfire’s broader commitment to projects that provide long-term value to the communities we serve.

Greenfire has extensive experience managing affordable and supportive housing construction. Past and current projects throughout Wisconsin involved collaboration with nonprofit organizations, housing authorities, and development teams to bring high-quality housing to the market. From early planning through closeout, Greenfire emphasizes cost control, schedule management, and safe site operations, especially on active or occupied campuses like the adjacent Deerwood Crossing Senior Residences.

Once completed, Woodale Crossing will add to JFS Housing’s portfolio and further support their mission of delivering safe, inclusive housing options for vulnerable populations in Brown Deer.

 


Project Spotlight | Cornerstone Village-Highland

Cornerstone Village-Highland

Posted by & filed under News, Multi-Family, Senior Living, Uncategorized.

Greenfire is managing the construction of Cornerstone Village – Highland, an affordable housing development by Cardinal Capital Management, located in Milwaukee’s historic Concordia neighborhood. The four-story, 84,400 SF building will bring 71 affordable apartments to the Near West Side, specifically designed for elderly residents and adults with disabilities.

The development replaces a long-vacant healthcare facility at 3200 W. Highland Blvd., a building originally constructed in 1966. Demolition of the site was completed in 2024, clearing the way for this new affordable housing community.

The L-shaped building is beginning to rise from the ground, atop the underground parking podium. With the building’s topping-out on the horizon, rough-ins for plumbing and electrical systems are progressing upward, floor-by-floor. The access drive from the rear alley to the underground garage has already been excavated and poured.

When complete, Cornerstone Village – Highland will offer a mix of one- and two-bedroom apartments. Of the 71 total units, 65 will be income-restricted for households earning between 30% and 60% of the area median income, with 18 of those units prioritized for formerly homeless seniors and more than a dozen designated for adults with intellectual or developmental disabilities. Six units will remain unrestricted. The building will feature resident amenities such as a community kitchen, shared gathering spaces, and a rooftop terrace. Residents will also have access to an outdoor patio with garden beds, and the parking component will include 20 underground stalls along with 13 surface spaces.

Both Greenfire and the project’s design team – Quorum Architects can watch the project rise out of the ground from their home offices. Quorum’s offices are just next door in the Fred Pabst, Jr. House on Highland Ave, and Greenfire’s Milwaukee office is on the Wgema Campus, which is just a block away.

Greenfire is keeping the site running smoothly while navigating tricky site logistics, like keeping the project site a net zero fill and operating around heavy street utility work on Highland Ave by the city. By implementing strong project logistics planning throughout the preconstruction process, Greenfire is able to overcome site challenges and keep construction progress steady on this vital housing resource for our neighbors on the Near West side.


Greenfire Projects Earn Mayor’s Design Awards

Posted by & filed under News, Commercial, Hospitality, Multi-Family, Tribal.

The Milwaukee Mayor’s Design Awards recognize architectural design excellence throughout the City of Milwaukee. Two projects managed by Greenfire received these awards by adding value to their neighborhoods by renovating, restoring, constructing or enhancing their properties in a way that contributes to the character of their neighborhoods.

Milwaukee Mayor Cavalier Johnson hosted the 28th annual awards ceremony at University of Wisconsin-Milwaukee’s School of Architecture & Urban Planning.

Concordia 27 received an Urbanism Redefined Award – recognizing projects that “made extraordinary contributions that restores the City’s built environment and expands opportunities for employment, education and bolsters social connections.”

Located on Milwaukee’s Near West Side on the corner of 27th and Wells St, Concordia 27 is the transformation of a once vacant yet historic 79,250 SF building into a bustling community and wellness hub. In addition to 30 affordable apartment units, Concordia 27 provides community resources for local entrepreneurs, retail and café spaces, gathering and meeting spaces, as well as the home of other local organizations. The development’s first floor is home to Near West Side Partners offices, the Milwaukee Centers for Independence’s training center and meal prep kitchen, Fruition MKE’s coworking, makerspace and café, and SWIM (Scaling Wellness in Milwaukee) a non-profit resource and therapy center that addresses trauma and provides wellness services.

Project Team & Contributors
Wiegand Enterprises, Quorum Architects, Inc., Pierce Engineers, Preserve Design Studio, LLC, Near West Side Partners (NWSP)

Davidson Park received a Places & Spaces Award – awarded to projects that have “greatly contributed to the character of Milwaukee’s neighborhood and improved public infrastructure and community spaces for everyone to enjoy.”

This brand-new Park offers Milwaukee residents a vibrant and inclusive outdoor gathering space that blends cultural heritage with sustainable design in mind. The park includes the use of natural, waney-edge timbers and weathered steel. The park utilizes its bioretention systems, pervious pavers, and underground storage cistern to capture over 225,000 gallons of stormwater during large rain events. 120 native plant species, including 20 species of trees and 100 species of perennials were planted. With green lawns, a serenity garden designed in collaboration with the Forest County Potawatomi Community, and a central amphitheater at “The Hub,” this new space park invites families, neighbors, and visitors to connect.

Project Team & Contributors

The Harley-Davidson Foundation, Heatherwick Studio / HGA, Near West Side Partners, The Forest County Potawatomi Community

Congratulations to our project partners who trusted us to manage these innovative construction projects that help improve Milwaukee’s urban spaces!

 


Daily Reporter Recognizes Greenfire Projects

The Daily Reporter Top Projects of 2024

Posted by & filed under News, Commercial, Historic, Hospitality, Multi-Family.

Four Greenfire projects were recognized as a Top Project of 2024 by The Daily Reporter, which honors 40 of the top development projects across Wisconsin.

The following projects received awards:

Davidson Park  |  Milwaukee, WI

This project was conceptualized during the pandemic to redevelop an otherwise unused corporate parking lot. In order to re-establish their commitment to the community, the Harley-Davidson Foundation decided to turn the underutilized area into a community space. This includes a park and green space, drivable paths for motorcycles, a central stage area for performances and a multitude of native plantings. The circular format reflects back to the product this innovative company produces and aims to gather people together in a central location. The project is built utilizing locally sourced materials such as brick, natural timber and weathered steel. Davidson Park acts as a civic green gathering space available and accessible to all in the neighboring community.

Project Team & Contributors

The Harley-Davidson Foundation, Heatherwick Studio, HGA, Near West Side Partners, The Forest County Potawatomi Community

 

Potawatomi Casino | Hotel Sportsbook  |  Milwaukee, WI

The space formerly occupied by the Northern Lights Theatre on Potawatomi Casino | Hotel’s first floor has been transformed into one of the nation’s most impressive sportsbooks. Gilbane | Greenfire managed the renovation project to create a premier sports experience for the Casino. Most noticeably of the sportsbook’s new features is a nearly 2,000 SF screen that spans the entire sportsbook – large enough to view 30 sporting events simultaneously. The space features a stadium-style upper-level VIP seating area, as well as a broadcast booth available for podcasts and live media. In addition to the sportsbook, scope of this project included the renovation and reopening of an adjacent brand new 14-table poker room. The sportsbook features a first-class bar, as well as a brand-new full-service kitchen serving food for sportsbook guests, as the entire sportsbook space can host up to 200 sports fans.

Project Team & Contributors

Potawatomi Casino | Hotel, Gilbane | Greenfire, I-5 Design, The Forest County Potawatomi Communty

 

Tivoli Green Apartments Phase II  |  Mount Pleasant, WI

Greenfire managed the construction of the second phase of construction at the Tivoli Green development in Mount Pleasant, which was the first multi-family development in 20 years in Racine County. The first phase provided much needed housing and density, and the second phase provided even more – with a focus on adding townhome-style apartments based on resident feedback and market demand. Phase II’s apartment buildings and townhomes include private side-by-side two-car attached garages. This phase added nine buildings and a maintenance garage, with units that are fitted with high-end furnishings, and outside features manicured landscaping.

Project Team & Contributors

Wangard Partners, JLA Architects, Spire Engineering, raSmith

 

Wisconsin Farmers Union  |  Chippewa Falls, WI

This historic renovation and reimagination of the 1916 Chippewa Falls Mercantile building along the shores of the Chippewa River has transformed into Market On River – a venue meant to be a driver of commerce and community in downtown Chippewa Falls. Wisconsin Farmers Union (WFU) acquired the 45,000-square-foot building on River and Island streets and now calls the brick building on the riverfront their new home and state headquarters. Market On River features retail spaces, a food hall, community events space and residential apartments. As a member-driven organization, WFU is leasing space to like-minded partners who want to collaborate and see local and independent farmers, entrepreneurs, and businesses thrive.

Project Team & Contributors

Wisconsin Farmers Union, Studio EA, A.M. Structural Engineering, Tweet Garot, B&B Electric

Greenfire represented alongside our project partners at the award ceremony held in the new Baird Center expansion in Milwaukee.


Project Spotlight | The Landing at Hub City

The Landing at Hub City

Posted by & filed under News, Multi-Family.

With warmer weather arriving, The Landing at Hub City in Plymouth, WI is quickly becoming a “hub” of construction activity. Developed by Wangard Partners and built by Greenfire, this multi-family community is making steady progress, with one of the six residential buildings nearing completion. A phased turnover of each building will follow, keeping momentum going on the site through spring into summer.

Each of the six buildings is approximately 14,000 SF and consists of two-story stacked flat townhomes. Some of the units will offer garage parking and private balconies. Beyond the vertical construction of the townhome buildings, Greenfire has overseen full site excavation and infrastructure, that will include the addition of retention ponds, surface parking, and a new central access road connecting Kiley Way and Carr Road on Plymouth’s Northwest side, near the confluence of Highways 23 and 57.

Thanks to Plymouth’s location between Milwaukee and Green Bay, Greenfire has been able to tap into its trusted contractor network from both markets, helping ensure the best possible project subcontractor team with the capacity to keep the project running smoothly. The project team includes the development design by JLA Architects, with engineering services provided by Pinnacle Engineering Group.

Once complete, The Landing will feature 156 modern residential units, each with private entries, in-unit washers and dryers, stainless steel appliances, and quartz countertops. Residents will also enjoy access to on-site leasing and maintenance services, private balconies or patios, and a fully enclosed dog park. Floorplans of the development include studio, one-, two-, and three-bedroom layouts for a variety of housing options.

Greenfire’s experienced management team continues to keep the site running efficiently, safely, and securely. We’re proud to bring another Wangard Partners project – Like Tivoli Green Apartments or Locklyn at Olympia Fields to market and are excited to deliver more housing to the growing Plymouth community.


Woodale Crossing Making Progress

JFS Woodale Crossing

Posted by & filed under Healthcare, News, Multi-Family, Senior Living, Uncategorized.

Greenfire is making strong progress on the construction of the Harry and Jeanette Weinberg Residences at Woodale Crossing, a supportive housing development by Jewish Family Services (JFS) in Brown Deer, WI. Located at the intersection of West Bradley Road and North Teutonia Avenue, the project will bring 56 affordable housing units to the community, specifically designed to support seniors and individuals living with disabilities. The 58,487 SF residence was designed by JLA Architects, with engineering services provided by The Sigma Group.

This new residence will offer independent living with supportive staff available when needed. The building will feature studio, one-, and two-bedroom layouts, with modern amenities including underground parking to reduce surface traffic and noise for nearby residents. Communal spaces, support staff offices, and outdoor patios will provide a welcoming, community-oriented environment for future residents.

Greenfire management team has brought the project into its final interior phases, with the top third floor approaching readiness for punch list walkthroughs and cleanup. Construction crews are moving systematically floor by floor, completing final mechanical, electrical and plumbing installations, inspections, and finishing work as they progress toward project closeout.

As interior work wraps up, Greenfire’s project team is transitioning focus to the exterior infrastructure and landscaping, which will serve as a highlighted amenity for future residents. Sitework will include the addition of retaining walls and a landscaped biofiltration basin pond. The site will also receive a connecting driveway, front entrance circle drive and surface parking spaces.

Through careful planning and site logistics, Greenfire has minimized disruptions to the surrounding neighborhood and to Deerwood Crossing Senior Residences, an existing JFS property adjacent to the site.

Once completed, Woodale Crossing will stand as a model of high-quality, supportive, and affordable housing—further advancing JFS’s mission of providing safe, inclusive, and service-enriched housing to the Brown Deer and Greater Milwaukee community.


River House Phase II Rolls Along

River House Phase II

Posted by & filed under News, Multi-Family, Uncategorized.

Greenfire continues to make significant progress on River House Phase II, the continuation of the high-end apartment development along the banks of the Milwaukee River on Milwaukee’s Near East side. The second phase of the project includes buildings three and four, both of which are under construction and reaching key milestones.

In building three, temporary occupancy has been granted and finishing touches are underway. The courtyard pool has been poured, which was achieved over the cold winter months by the construction crew building a makeshift heated tent to keep conditions right for the concrete pour. In addition to the pool, the extensive landscaping is underway as well. Inside, the lobby, common areas, and leasing offices are nearing completion, preparing to welcome future residents.

The project team is working on the finishing touches, floor by floor on each tower’s four residential stories. The two buildings are stick frame over a two-story poduim construction. At the project’s site, just north of where Brady St. meets Water St, parking is always at a premium on Milwaukee’s East Side. Similar to River House’s first phase, each tower features two levels of resident parking Residents will also enjoy fitness centers and cafés among many other amenities.

In addition to the new residential towers, Greenfire is completing the construction of a 500-foot continuation of the public river walk that began with the project’s first phase. The river walk helps connect the development to the great shopping, dining and entertainment downtown Milwaukee has to offer.

Once finished, River House Phase II will introduce 205 luxury apartments featuring a mix of one-, two-, and three-bedroom layouts. Designed by HKM Architects + Planners, Inc. and developed by Atlantic Residential, the project continues to take shape under Greenfire’s management. Despite the challenges of a tight and complex project site, Greenfire has maintained steady progress without any safety incidents.

With each milestone, River House Phase II moves closer to delivering more premier living amenities along the Milwaukee River and further bolstering Greenfire’s excellence in multi-family construction.


Village 43 Taking Shape

Village 43 Taking Shape

Posted by & filed under News, Multi-Family.

Greenfire is keeping steady progress at Village 43, a new market-rate residential community coming to Brown Deer. Developed by F Street and designed by RINKA+, the project is nearing key milestones. The development’s clubhouse is set for turnover, then sequentially followed by each one of the eight complete two-story residential buildings. The careful preconstruction planning towards the project’s phasing will help F Street bring the residential community to market. Once the project is available for leasing, Greenfire’s construction team will mitigate disruptions to new residents while construction is completed.

Greenfire’s careful site logistics planning has kept the flow of construction smooth within a high-traffic area. Part of the project scope is the installation of the site’s infrastructure and access drives and parking for residents and guests. Phasing the construction of these drives for eventual resident use while maintaining construction access to the site

The project team is currently focused on final finishing work in both the clubhouse and the first residential building. To maintain precision and consistency, Greenfire constructed a scale mockup of the exterior finishes, allowing for early preview of materials and maintaining consistency once exterior finish work commences.

Once completed, Village 43 will introduce 156 garden-style town home apartments, adding more housing to the Brown Deer market. The development blends the feel of single-family living with the amenities of a multi-family community. A centrally located clubhouse and leasing office provides a community space for residents – with amenities that include a club room, fitness center, pet spa, tenant storage room, as well as an outdoor lounge and grilling areas. The development also features an adjacent dog run and large central greenspace.

Located near Brown Deer’s reinvigorated downtown, at the intersection of Brown Deer Rd. and Green Bay Ave., Village 43 will bring more family-oriented and walkable residential housing options to the area.


Project Spotlight | Village 43

Project Spotlight | Village 43

Posted by & filed under News, Multi-Family.

March 2025 Project Spotlight | Village 43

Greenfire’s construction team is making great strides in bringing F Street Development’s innovative housing project to Brown Deer with Village 43.

Following the success of a nearby residential development, F Street enlisted Greenfire to manage the construction of Village 43, a new multi-family residential community. The development consists of eight market-rate residential buildings and a centrally located clubhouse, complete with access drives, parking, and shared green spaces along Brown Deer Road, just west of Green Bay Ave. The project, which will bring 156 units of garden-style townhome apartments, is well underway, with major milestones on the horizon.

Designed by RINKA+ and engineered by Pinnacle Engineering Group, Village 43 offers a family-oriented, walkable, and socially connected neighborhood for future residents of this bustling corridor of Brown Deer. Leveraging successful collaborations on previous projects, Greenfire and RINKA+ have worked to transition the development from concept to reality.

Greenfire’s diligent early planning process has been instrumental in keeping construction on track. By implementing a phased turnover approach, the team has strategically sequenced the build-out of all nine buildings, ensuring progress and early activation of key areas. The clubhouse is slated for turnover in Spring 2025, with each additional residential building following on a monthly basis until the project is fully completed.

Greenfire’s diligence on the front end of the project’s development continues through construction, with weekly Owner, Architect and Contractor (OAC) meetings and safety briefings to keep everyone on the same page. Greenfire’s commitment to safety includes enlisting a third-party safety consultant to keep the site safe and incident-free.

With construction progressing smoothly, the vision for Village 43 is rising out of the ground and quickly taking shape. Once completed, future residents will enjoy the best of single-family-style living with the convenience of a connected, modern residential community — positioned in the heart of Brown Deer’s growing and revitalized downtown area.


WFU Wins Economic Development Award

WFU Wins Economic Development Award

Posted by & filed under News, Commercial, Historic, Multi-Family, Office.

Market On River, a transformative project by the Wisconsin Farmers Union (WFU), has been honored with an economic development award from Momentum West. The 2024 Redevelopment of the Year Award recognizes WFU’s role in contributing towards the revitalizing downtown Chippewa Falls with the Market On River project. Market On River breathes new life into a historic riverfront building, turning it into a hub for local businesses, food entrepreneurs, and a larger sense of community.

More than just a historic redevelopment, Market On River encapsulates WFU’s mission to improve the lives of rural farmers and Wisconsinites by offering economic opportunity, local food accessibility, and community engagement. The space will serve as a platform for local farmers, entrepreneurs, and cooperatives – strengthening West Central Wisconsin’s agricultural and rural economy.

Greenfire played a crucial role in bringing this vision to life. As the construction manager, Greenfire leveraged its expertise in historic preservation projects to renovate the 45,000 SF space while maintaining its historic architectural character. Their diligent planning and execution ensured that the project met both WFU’s functional needs and long-term growth goals.

Market On River opened its doors in late 2024, and now houses WFU’s new corporate headquarters, retail and conference spaces, a food hall, and residential apartments. The project is a major milestone of Chippewa Falls’ downtown resurgence – driving economic growth, job creation, and community engagement. The project aims to welcome back families, residents, tourists, and businesses to an area of Chippewa Fall’s central business district that was once neglected. In part because of this project, the area is rapidly becoming known for its two large outdoor music festivals, and community engagement activities which take place across the street.

The health of Chippewa Falls residents is a major concern for the community: high rates of diabetes, heart disease and obesity are present, and food insecurity—especially among children and the elderly—is prevalent. Market On River is interested and willing to invest time, resources, and expertise to improve these economic and health outcomes in Chippewa Falls. Although there is a solid resource base— organizations, programs, initiatives, and stakeholders interested in diversifying and developing the local food system and increasing access to healthy food choices through a variety of means—having a place that generates educational interest was a constant challenge. The WFU has developed educational programs for all aspects of food and farm development, including health, wellness, and business development housed at Market on River. The Chippewa Distillery, The Ritz, and the Sheeley House local staples have already benefited from this WFU expansion project.

Momentum West was eager to name the project their 2024 Redevelopment of the Year, recognizing the positive economic impact that Market On River will provide to West Central Wisconsin.

Market On River is not just a redevelopment success story—it’s a model for how thoughtful investment and collaboration can shape a thriving future for Wisconsin’s small communities.

Pictured in the award photo (Left to Right)

Charlie Walker, CEO, Chippewa County Economic Development Corporation
Tim Sandstrom, Royal Credit Union, Chair of Momentum West
Jackie Boos, Facilities Manager, Wisconsin Farmers Union
Julie Bomar, Executive Director, Wisconsin Farmers Union
Danielle Endvick, Director of Development, Wisconsin Farmers Union
Maureen Carlson, Regional Business Development Manager, Greenfire
Darin Von Ruden, Chair of Wisconsin Farmers Union
Steve Jahn, Director, Momentum West

Read more about Wisconsin Farmers Union: Market On River Here


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