Commercial

Greenfire Preps Riverside Landing

Riverside Landing

Posted by & filed under News, Commercial, Multi-Family.

Riverside Landing is a new mixed-use redevelopment project underway in Brown Deer, developed by Woodsonia Real Estate. The project will replace a mostly vacant retail center with a new 128,000 SF anchor tenant store, four commercial outlots, and a mixed use building, currently slated to have around 125 apartments and over 21,000 SF of retail space. Woodsonia, based in Elkhorn, Nebraska, has developed similar large-scale developments across the country.

Greenfire was onboarded to manage the demolition and site preparation phase of the project. The current scope includes the demolition of the existing vacant retail buildings, as well as removing the current lighting, asphalt, and hardscapes. Once the site is clear, new site utilities, rough grading, soil stabilization, and landscaping will be installed for the next phases of development. Greenfire is providing local on-the-ground leadership to help set the first phase of Riverside Landing on the right path while supporting planning for future phases.

The site is currently undergoing demolition preparation. Greenfire is working with Rams Contracting to complete earthwork and clear the way for the removal of vacant retail structures. At the same time, Greenfire is coordinating with local utility providers to safely terminate existing services without disruption to neighboring businesses. Site due diligence has also included geotechnical soil investigations and remediation to ensure a stable foundation for new construction.

Once demolition is complete, the site will transition toward construction of the anchor retail space, new commercial outlots, and eventual planning for the mixed use building. Riverside Landing will activate a previously underutilized property by introducing new housing, retail, and restaurant options to the bustling North Green Bay Road and Brown Deer Road corridor. With its experience in site development, multi-family, mixed-use, and retail construction, Greenfire is positioned to deliver this phase of the project vision while maintaining safety, communication, and schedule.


Project Spotlight | fireside MARKET

fireside MARKET

Posted by & filed under News, Commercial, Tribal.

Members of the Forest County Potawatomi Community (FCPC) gathered at the new fireside MARKET in Slinger for a preview event before the store fully opens to the public. The project is a key part of the Tribe’s continued focus on economic growth and diversification through Potawatomi Ventures and its subsidiaries.

Greenfire managed the construction for the new 9,500 SF store, developed by Sagewind Development at the corner of Hetzel Way and Highway 60. Working with The Sigma Group and NELSON Worldwide, Greenfire prepared the site for underground fuel infrastructure, and erected the steel-frame structure and fueling stations. The team has relied on trusted trade partners to maintain steady progress while keeping the site safe and secure.

The event began with drum circle songs by Fire Nation before remarks were shared. Kip Ritchie, CEO of Potawatomi Ventures, emphasized the significance of fireside MARKET as part of the Tribe’s strategy to diversify and strengthen its economic base. Brooks Boyd Sr., FCPC Chairman, reflected on the cultural value of projects like fireside MARKET that bolster economic growth for both Tribal members and the Slinger community.

Crystal Deschinny, Board Chair of Potawatomi Ventures, spoke to the collaboration between subsidiaries that brought the project forward. David Lloveras, Executive Vice President of fireside MARKET, highlighted the customer-focused features and the vision for a food-forward convenience store model. FCPC Tribal member and former Miss Potawatomi, Lovey VanZile and Thomas Boelter, Board Director of Potawatomi Ventures and Health & Wellness Administrator for FCPC shared their excitement for what new investments like fireside MARKET will mean to future generations of the community.

Tribal Elders and community members then toured the new facility, viewing the new café, an indoor-outdoor fireplace, fueling stations, EV charging ports, the drive-thru, walk-in cooler, food prep kitchens and curbside pickup lockers. Guests also sampled the fresh, made-to-order food items as part of the preview event.

fireside MARKET will soon open as the first commercial tenant in Merchant Village, a new development by Three Leaf Partners. For the Tribe, this new fireside MARKET model represents an investment in long-term economic stability and growth, as they look to expand into more markets across the State of Wisconsin.


C27 Nominated for MANDI

C27 MANDI

Posted by & filed under News, Commercial, Historic, Multi-Family, Office.

Nearly 500 community members, leaders, and partners gathered at Potawatomi Casino | Hotel for the 26th Annual Milwaukee Awards for Neighborhood Development Innovation (MANDIs). Presented by Local Initiatives Support Corporation (LISC) Milwaukee, the awards honor organizations and projects making Milwaukee stronger and more resilient. This year marked LISC Milwaukee’s 30th anniversary of community investment.

Concordia 27 was nominated for the Building Blocks Award, which recognizes a real estate project that addresses an articulated neighborhood need and demonstrates high design quality, public benefit, and strong community impact. The award also acknowledges projects that prioritize environmental considerations, involve diverse contractors, and contribute to long-term neighborhood vitality. Greenfire proudly represented alongside the project team and stakeholders.

Located at 27th and Wells St., Concordia 27 transformed a long-vacant historic property into a mixed-use community hub. The 79,250 SF redevelopment delivered affordable housing, community resources, and health and wellness services to Milwaukee’s Near West Side. The project received support from local organizations, the State of Wisconsin through American Rescue Plan Act funding, and the U.S. Department of Housing and Urban Development.

Greenfire served as construction manager, leading the adaptive reuse and historic renovation effort alongside design partner Quorum Architects. Greenfire provided solutions for complex project needs, such as transparent food prep-approved ceiling tiles to allow natural light in the Milwaukee Centers for Independence’s new kitchen and a movable serving window in Fruition MKE’s café. Early involvement and strong collaboration with stakeholders helped keep the project on track while ensuring the vision was realized.

Concordia 27 is now home to Near West Side Partners’ headquarters, Fruition MKE’s coworking and café space, the Milwaukee Center for Independence’s 12,000 SF kitchen with capacity to produce 30,000 meals daily, and Scaling Wellness in Milwaukee (SWIM)’s therapy and wellness center. The project anchors the neighborhood and is an example of how historic redevelopment of underutilized spaces can meet housing and community needs.


Pan Asia Officially Open

Pan Asia Ribbon Cutting

Posted by & filed under News, Commercial.

Pan Asia Supermarket officially opened its doors at the West Allis Towne Center with a ribbon cutting ceremony attended by City of West Allis officials, the Pan Asia team, and hundreds of excited shoppers. Located at the corner of 70th Street and Greenfield Avenue, the project involved the renovation of a 36,000 SF former retailer – bringing the first Pan Asia location in the Upper Midwest.

Greenfire managed the construction of the project, overseeing coordination with ownership and City officials to navigate permitting and inspection requirements for the building’s first grocery tenant. The scope of work included heavy mechanical, electrical, plumbing, and fire protection upgrades, along with extensive improvements to the building’s exterior envelope. Greenfire also constructed a new main entryway, cart corral, and completed new site landscaping. The project was designed by Madisen Maher Architects, with engineering support from Barber Engineering and IBC Engineering.

The supermarket offers an unmatched selection of Asian foods and prepared meals. Guests lined up by the building in anticipation of the grand opening, eager to experience the store’s full range of offerings. Inside, shoppers can find fresh sushi, a boba tea café, a bakery, and a hot food counter serving Chinese, Korean, and other Asian dishes. The store stocks fresh produce, meat and seafood, and more than 10,000 grocery items sourced from across Asia—China, Vietnam, Korea, India, Japan, Thailand, Pakistan, and many others.

Pan Asia co-owners Ethan Lin and Hong Zheng welcomed patrons to the store, along with their friendly and knowledgeable staff which helped guide shoppers through the new store. The West Allis location is Pan Asia’s sixth location, with more opening in the coming months. Greenfire’s construction efforts introduces this full-service Asian grocery and dining destination to the West Allis community and the greater Milwaukee area.


Project Spotlight | Dairy Building

Dairy Building Partner Preview

Posted by & filed under News, Commercial, Historic, Hospitality.

Wisconsin State Fair Park officials welcomed guests for a Partner Preview of the newly renovated Dairy Building, formerly known as the Original Cream Puff Pavilion. The event offered an early look at the upgraded space ahead of its return to service as the cream puff production hub during the 174th Wisconsin State Fair.

Originally constructed in 1909, the building was first used to promote Wisconsin’s dairy production and agriculture to Fairgoers. Over time, its role evolved into the home of the cream puff—now one of the Fair’s most famous offerings.

Greenfire led construction services for the project, with American Design, Inc. serving as the architect. Engineering was provided by GRAEF, Pierce Engineers, and Ring & DuChateau. The team worked together to renovate and expand the structure while maintaining its original character. New features highlighted during the event included reopened historic windows, improved interior circulation, ADA-compliant restrooms, and a new exterior serving window on the north side. A large pedestrian door on the southeast side improves interior-exterior flow, allowing better connection to outdoor Fair traffic. Large interior viewing windows now allow guests to see each stage of cream puff production from preparation to service.

The Partner Preview event brought together project partners, vendors, and community stakeholders to tour the facility and experience the updates firsthand. Attendees sampled food from local vendors, previewed upcoming State Fair merchandise, and, of course, enjoyed cream puffs. The event featured local media that was able to get impressions from project stakeholders like Shari Black, Wisconsin State Fair Park chief executive officer. She reiterated the excitement around the project and how the new facility highlights, preserves and advances the Wisconsin dairy and agricultural industry. The new facility that preserves historic features with newly added upgrades that will improve production efficiency and visitor flow.

New vintage-style artwork and decor were added throughout the space to pay homage to Wisconsin’s dairy industry, tying the building’s original purpose to its current function.

The newly updated areas will soon support the production and sale of nearly 400,000 cream puffs during the Fair. The modernized infrastructure also opens the building to off-season events and programming, giving the space a new year-round role at State Fair Park.

Learn more about this exciting project here!


Project Spotlight: Potawatomi Carter Casino | Hotel

Potawatomi Carter Casino | Hotel Project Rise

Posted by & filed under News, Commercial, Hospitality, Tribal.

Greenfire recently completed a two-part renovation project at Potawatomi Carter Casino | Hotel in Carter, WI. The scope included hotel room finish upgrades and a new smoking gaming area on the casino’s main floor.

The hotel renovation updated 39 guest rooms, including two specialty rock & roll-themed suites. These suites feature custom finishes, fireplace installations, and fenced-in patios with pergolas. The new finishes extended themes from the recently completed Rock & Brews restaurant within the casino, incorporating details such as guitar neck door pulls and rock-themed art from local artists.

The 6,000 SF smoking gaming area renovation added 86 slot machines, a new slot tech room, two offices, and lobby façade enhancements. A raised access floor system was installed to make updates and upgrades to the gaming area machines and technology simpler. The new area includes a pressurized vestibule and negative air draw system to manage smoke and maintain air quality in adjacent spaces. The entertainment system includes 10 TVs and music synced with the adjacent Rock & Brews multimedia.

Greenfire delivered both components of the project ahead of schedule and under budget. The team coordinated closely with subcontractors and casino staff to ensure minimal disruption to operations. Greenfire overcame material delays by sourcing products domestically and working with local artists to keep renovation efforts on track. A major win included reducing a 14-week sliding door lead time to just 2 weeks by identifying an alternate supplier. Additional cost savings were achieved by relocating chandeliers from Potawatomi Hotel & Casino in Milwaukee to Carter.

Greenfire’s proactive approach, coordination with the owner, and creative problem solving helped deliver a successful renovation that greatly improved guest experience for the Forest County Potawatomi Community’s Carter casino.


Students Tour fireside MARKET

Posted by & filed under News, Commercial, Tribal.

Greenfire and fireside MARKET recently welcomed Potawatomi Ventures interns and students from the Career Exploration program to the construction site of the new fireside MARKET in Slinger, WI. The visit introduced the students to the work of Potawatomi Ventures subsidiaries and highlighted how cross-subsidiary collaboration drives long-term value for the Forest County Potawatomi Community (FCPC).

Greenfire is managing construction of the 9,500 SF fresh food-forward convenience store, located at the intersection of Hetzel Way and State Highway 60. The store is being developed by Potawatomi Venture’s development arm, Sagewind Development, and will serve as the first retail tenant in Merchant Village. The project is nearing completion this summer.

Alongside David Lloveras, Vice President and General Manager of fireside MARKET and the Greenfire project team, the students toured the site and learned about Greenfire’s construction management process and how the team coordinates with the architect and engineers to bring the project out of the ground. The visit also provided insight into fireside MARKET’s operational plans and how the store model combines convenience with food service, drive-thru access, EV charging, and online ordering.

With the steel frame and core building work completed, the project has advanced into final stages. Interior mechanical, electrical, plumbing, and fire protection systems are in place, and exterior finishes are wrapping up. Paving is underway for customer parking, fueling stations, and truck access. Underground fuel systems and a large retaining wall along the northern perimeter for the drive-thru have been installed.

The collaboration between Greenfire and fireside MARKET is an example of Potawatomi Ventures subsidiaries working together to support FCPC’s long-term economic development strategy. The interns left with a stronger understanding of how these efforts deliver value — not only through construction and retail operations, but by contributing to the Tribe’s broader goals of investment, growth and opportunity.


Door County Granary Hosts Photoshoot

Door County Granary Hosts Photoshoot

Posted by & filed under News, Commercial, Historic, Hospitality.

The Door County Granary, a 2,285 SF historic structure restored by Greenfire, recently served as the site of an architectural photo shoot. Photographers Kevin Miyazaki and Mike Roemer captured the building’s unique textures, materials, and waterfront setting. Architect James Dallman of LA DALLMAN, who designed the adaptive reuse of the building, directed the shoot and met with visitors to share background on the Granary’s transformation and future use. The engineering of the building’s renovation was done by Beane Engineering, whose founder Jeffrey Beane is a Sturgeon Bay Native.

Located along the Sturgeon Bay waterfront, the Granary is one of the last remaining grain elevators on the Great Lakes. Built in 1901 and saved from demolition by the Sturgeon Bay Historical Society Foundation (SBHS), the Teweles and Brandeis Grain Elevator has been preserved and repurposed into a seasonal public gathering space as part of the city’s larger waterfront redevelopment efforts.

Greenfire managed the construction in two phases. The first phase involved relocating the structure and installing new foundations. The second phase included restoring both the exterior and interior, building a catering kitchen and restrooms, and completing landscaping and site improvements. The project incorporated salvaged materials, including 100-year-old reclaimed siding from a dismantled granary in Superior, WI, to maintain a historic aesthetic and keep a unique façade.

Mike Roemer’s drone photography captured these exterior finishes from the sky, while Kevin Miyazaka’s interior photography snapped the original timber construction that has been activated into a destination interior / exterior event space, now complete with modern amenities.

These modern improvements were made without compromising the building’s original character. Greenfire installed an in-floor heating system to serve the unconditioned event space. Also integrated into the floor is unique upwards lighting that accentuates the wooden character at night. Greenfire’s cost savings during buyout allowed for upgrades, including an expanded outdoor patio to better serve events held in the space.

With the space now active, the Granary has become a public venue and historic marker of Sturgeon Bay’s agricultural heritage. The SBHS are currently fundraising to expand public access to upper levels of the structure.

Visitors can learn more about the Granary and the SBHS Foundation’s further activation efforts here, or by visiting the site in-person in Sturgeon Bay, WI – which we highly recommend!


Greenfire Projects Earn Mayor’s Design Awards

Posted by & filed under News, Commercial, Hospitality, Multi-Family, Tribal.

The Milwaukee Mayor’s Design Awards recognize architectural design excellence throughout the City of Milwaukee. Two projects managed by Greenfire received these awards by adding value to their neighborhoods by renovating, restoring, constructing or enhancing their properties in a way that contributes to the character of their neighborhoods.

Milwaukee Mayor Cavalier Johnson hosted the 28th annual awards ceremony at University of Wisconsin-Milwaukee’s School of Architecture & Urban Planning.

Concordia 27 received an Urbanism Redefined Award – recognizing projects that “made extraordinary contributions that restores the City’s built environment and expands opportunities for employment, education and bolsters social connections.”

Located on Milwaukee’s Near West Side on the corner of 27th and Wells St, Concordia 27 is the transformation of a once vacant yet historic 79,250 SF building into a bustling community and wellness hub. In addition to 30 affordable apartment units, Concordia 27 provides community resources for local entrepreneurs, retail and café spaces, gathering and meeting spaces, as well as the home of other local organizations. The development’s first floor is home to Near West Side Partners offices, the Milwaukee Centers for Independence’s training center and meal prep kitchen, Fruition MKE’s coworking, makerspace and café, and SWIM (Scaling Wellness in Milwaukee) a non-profit resource and therapy center that addresses trauma and provides wellness services.

Project Team & Contributors
Wiegand Enterprises, Quorum Architects, Inc., Pierce Engineers, Preserve Design Studio, LLC, Near West Side Partners (NWSP)

Davidson Park received a Places & Spaces Award – awarded to projects that have “greatly contributed to the character of Milwaukee’s neighborhood and improved public infrastructure and community spaces for everyone to enjoy.”

This brand-new Park offers Milwaukee residents a vibrant and inclusive outdoor gathering space that blends cultural heritage with sustainable design in mind. The park includes the use of natural, waney-edge timbers and weathered steel. The park utilizes its bioretention systems, pervious pavers, and underground storage cistern to capture over 225,000 gallons of stormwater during large rain events. 120 native plant species, including 20 species of trees and 100 species of perennials were planted. With green lawns, a serenity garden designed in collaboration with the Forest County Potawatomi Community, and a central amphitheater at “The Hub,” this new space park invites families, neighbors, and visitors to connect.

Project Team & Contributors

The Harley-Davidson Foundation, Heatherwick Studio / HGA, Near West Side Partners, The Forest County Potawatomi Community

Congratulations to our project partners who trusted us to manage these innovative construction projects that help improve Milwaukee’s urban spaces!

 


Daily Reporter Recognizes Greenfire Projects

The Daily Reporter Top Projects of 2024

Posted by & filed under News, Commercial, Historic, Hospitality, Multi-Family.

Four Greenfire projects were recognized as a Top Project of 2024 by The Daily Reporter, which honors 40 of the top development projects across Wisconsin.

The following projects received awards:

Davidson Park  |  Milwaukee, WI

This project was conceptualized during the pandemic to redevelop an otherwise unused corporate parking lot. In order to re-establish their commitment to the community, the Harley-Davidson Foundation decided to turn the underutilized area into a community space. This includes a park and green space, drivable paths for motorcycles, a central stage area for performances and a multitude of native plantings. The circular format reflects back to the product this innovative company produces and aims to gather people together in a central location. The project is built utilizing locally sourced materials such as brick, natural timber and weathered steel. Davidson Park acts as a civic green gathering space available and accessible to all in the neighboring community.

Project Team & Contributors

The Harley-Davidson Foundation, Heatherwick Studio, HGA, Near West Side Partners, The Forest County Potawatomi Community

 

Potawatomi Casino | Hotel Sportsbook  |  Milwaukee, WI

The space formerly occupied by the Northern Lights Theatre on Potawatomi Casino | Hotel’s first floor has been transformed into one of the nation’s most impressive sportsbooks. Gilbane | Greenfire managed the renovation project to create a premier sports experience for the Casino. Most noticeably of the sportsbook’s new features is a nearly 2,000 SF screen that spans the entire sportsbook – large enough to view 30 sporting events simultaneously. The space features a stadium-style upper-level VIP seating area, as well as a broadcast booth available for podcasts and live media. In addition to the sportsbook, scope of this project included the renovation and reopening of an adjacent brand new 14-table poker room. The sportsbook features a first-class bar, as well as a brand-new full-service kitchen serving food for sportsbook guests, as the entire sportsbook space can host up to 200 sports fans.

Project Team & Contributors

Potawatomi Casino | Hotel, Gilbane | Greenfire, I-5 Design, The Forest County Potawatomi Communty

 

Tivoli Green Apartments Phase II  |  Mount Pleasant, WI

Greenfire managed the construction of the second phase of construction at the Tivoli Green development in Mount Pleasant, which was the first multi-family development in 20 years in Racine County. The first phase provided much needed housing and density, and the second phase provided even more – with a focus on adding townhome-style apartments based on resident feedback and market demand. Phase II’s apartment buildings and townhomes include private side-by-side two-car attached garages. This phase added nine buildings and a maintenance garage, with units that are fitted with high-end furnishings, and outside features manicured landscaping.

Project Team & Contributors

Wangard Partners, JLA Architects, Spire Engineering, raSmith

 

Wisconsin Farmers Union  |  Chippewa Falls, WI

This historic renovation and reimagination of the 1916 Chippewa Falls Mercantile building along the shores of the Chippewa River has transformed into Market On River – a venue meant to be a driver of commerce and community in downtown Chippewa Falls. Wisconsin Farmers Union (WFU) acquired the 45,000-square-foot building on River and Island streets and now calls the brick building on the riverfront their new home and state headquarters. Market On River features retail spaces, a food hall, community events space and residential apartments. As a member-driven organization, WFU is leasing space to like-minded partners who want to collaborate and see local and independent farmers, entrepreneurs, and businesses thrive.

Project Team & Contributors

Wisconsin Farmers Union, Studio EA, A.M. Structural Engineering, Tweet Garot, B&B Electric

Greenfire represented alongside our project partners at the award ceremony held in the new Baird Center expansion in Milwaukee.


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