JFS Celebrates Woodale Crossing

July 24, 2025

Jewish Family Services (JFS) celebrated the opening of the Harry and Jeanette Weinberg Residences at Woodale Crossing with an event-filled afternoon and celebratory ribbon cutting. The new development adds affordable and supportive housing to the Brown Deer community and advances JFS’ mission to strengthen the well-being of individuals and families through supportive services. The project was developed by JFS Housing, Inc. with funding support from Wisconsin Housing & Economic Development Authority (WHEDA), Bader Philanthropies, and other partners.

Greenfire managed the construction of the new building, along with the design team including JLA Architects and engineering services provided by The Sigma Group and REYN Engineering. Greenfire lead with experience in affordable and supportive housing projects ensuring high-quality, code-compliant construction. Greenfire worked closely with JFS and all project partners to deliver a space that is safe, accessible, and built to serve residents in need.

The ribbon cutting event included remarks from several community leaders and project partners. Speakers included Daniel Fleischman, Interim President and CEO of JFS, Wisconsin Governor Tony Evers, Milwaukee County Executive David Crowley, Elmer Moore, President & CEO of WHEDA; Shakita LaGrant-McClain, Director of Milwaukee County Health & Human Services (And Brown Deer native) and Dan Bader, President & CEO of Bader Philanthropies. The program also included a tree dedication in memory of Scott Luber, who passed away in July 2025. Scott served on the JFS Board of Directors, the JFS Housing Board, and the JFS Housing Task Force. He was instrumental in supporting the JFS mission and advancing its housing work. Remarks were given by Jason Steigman, Interim Chair and Past President, and Adam Witkov, honoring Scott’s legacy of compassion, leadership, and service.

The event featured live music, food, beverages, and tours of the new facility. Woodale Crossing now opens its doors to residents and begins its role as a long-term resource for individuals and families in need of housing and support.

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