Simmi Urbanek has been named a 2024 Notable Marketing Executive by BizTimes, a Milwaukee area business news publication.
Simmi is the Director of Marketing for Greenfire Management Services and brings 20 years of experience in marketing for the industry. She oversees internal and external communications, manages the proactive marketing approach and helps elevate the Greenfire brand.
Simmi is also engaged in business development and client relationships at Greenfire. Her involvement in client events, community events and fundraisers are vital to the success of the team. She provides expertise in the planning and execution of project milestone events like groundbreakings and ribbon cutting ceremonies. Simmi is also meeting with new clients to understand their project goals and help build future opportunities with Greenfire.
Simmi is active in organizations outside of work including Islands of Brilliance and United Way of Greater Milwaukee and Waukesha County. As a director on the board of Islands of Brilliance, she serves as the chair of the fundraising committee. Previously she served as a mentor and taught neurodivergent kids graphic design skills. For United Way, she serves on the marketing committee, and chairs an annual employee-giving campaign at Greenfire.
Recently she was involved in the Walker’s Point Association (WPA), which she has served as President, and on the marketing and events committee. Urbanek joined the association in 2015 to attend WPA Community Gatherings. She then volunteered to organize the gatherings, and her efforts increased attendance. In 2018, she joined the board and helped with initiatives like 5th Street Fest, neighborhood clean-ups and revamping the branding of the organization. She was elected president in 2020 and continued to be re-elected each year until her final term ended in 2023. Throughout her terms she helped recruit over 185 business members, distribute over $5,000 in scholarships to local Bradley Tech High School students and wrote letters of support for eight new businesses to receive grants during the pandemic.
In addition to these organizations, she’s also a member of Professional Dimensions, where in 2023, she also served as the Chair of the Imprint Awards, raising over $100,000 for Nia Imani (A woman’s supportive housing organization in Milwaukee). She enjoys public speaking, networking and helping connect people to resources.
Greenfire is very thankful for all that Simmi does for our team, and the greater Milwaukee area! Below is a link to BizTimes’ article: