Wisconsin Farmers Union – Market On River - Chippewa Falls, WI

This historic renovation and reimagination of the 1916 Chippewa Falls Mercantile building along the shores of the Chippewa River has transformed into Market On River – a venue meant to be a catalytic driver of commerce and community in downtown Chippewa Falls.

Wisconsin Farmers Union (WFU) – a member-driven organization whose purpose is to enrich the quality-of-life for family farmers and rural communities – partnered with Greenfire to manage the construction of the historic renovation. The building is WFU’s new corporate headquarters, a locally focused food and makers’ market space, and event venue called Market On River. The vendors at Market On River will sell locally sourced and created products and crafts to fulfill the goals of WFU in benefiting farmers and producers.

With design by Studio EA, Greenfire’s construction efforts preserved key historical textures and features of the building. The 45,000 SF mixed-use development has been brought into the 21^st century with modernized mechanical systems, fixtures, and finishes. The market space on the first floor now features an inviting indoor / outdoor space meant to connect foot traffic with the vendors. Greenfire’s project team added a new elevator structure to the building to allow easy access to all three floors. The second floor is now home to WFU’s headquarters office, as well as office space for other tenants, and multiple event spaces. The third floor has new apartment units, as well as a short-term rental residence. To top off the renovation, there is a rooftop patio deck with beautiful views of the adjacent river and downtown Chippewa Falls.

Greenfire’s historic renovation experience yielded a transformative space that the residents, business community, and visitors of Chippewa Falls can be proud of. Market On River will serve as a hub of civic activity and economic growth for Chippewa Falls for generations to come.