Potawatomi Sportsbook Grand Opening

May 4, 2024

As renovations at Potawatomi Casino | Hotel in Milwaukee roll on, the next exciting addition to the Casino is now open: The brand-new, state-of-the-art sportsbook. Formerly in the space of the Northern Lights theatre, Gilbane | Greenfire completed the transformation of the space into one of the nation’s most impressive sportsbooks. As is the case with previous renovations, Greenfire took great pride in being able to complete the construction on-time, with minimal disruption to the 24/7 operating Casino and its guests. The new space’s most impressive feature is the nearly 2,000 SF screen that spans the entire sportsbook, enough to view over 30 sporting events simultaneously. Up to 200 guests will have no issue finding a good seat to watch their favorite sporting event. An even better view is offered from the upper VIP level, which is adjacent to the broadcast booth available for podcasts and other media use, including 94.5 ESPN Milwaukee, who was broadcasting live during the Grand Opening event. The new sportsbook space also features a first-class bar and “The Kitchen”, offering classic pub fare and other tasty treats. With the Grand Opening of the sportsbook, the Casino also welcomed back Poker with a brand new 14-table Poker Room, adjacent to the new sportsbook.  The Potawatomi sportsbook grand opening event kicked off proper fanfare, as members of Team Greenfire, Gilbane, tribal members, media members and other guests got to soak in the new space, as well as enjoy delicious food samples offered by The Kitchen. The event commenced with a ceremonial drum circle, followed by Forest County Potawatomi Community Chairman James Crawford welcoming guests and shared his excitement for what the Sportsbook means to the tribe, the city and region. Potawatomi Casino | Hotel CEO Dominic Ortiz shared the same sentiment and claimed the “Nation’s No.1 state-of-the-art sportsbook” officially open.

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