Greenfire’s business development and marketing celebrated two 2024 Red Granite marketing award wins from SMPS Wisconsin: Award of Excellence for Holiday Piece and the Best In Show! We’re proud to receive recognition for our unique holiday gift we gave to our clients and friends this past holiday season.
Greenfire “turned up the heat” with our holiday gift as we embraced our origins by highlighting Indigenous-owned and small businesses. As a construction management firm owned by Potawatomi Ventures, a diversified investment of the Forest County Potawatomi Community tribe, our roots run deep and blossomed in our client appreciation gift.
The concept originated from an award-winning BBQ sauce from BP Smokehouse. This family-owned, Indigenous, small business is part of the Ho-Chunk Nation, founded in Tomah, WI. We paired the sauce with an artisanal, bamboo, cutting board that features the Greenfire flame from our logo. Michael Moe, our business development manager is also a Forest County Potawatomi Community member and hand-burned the logo onto each board. He hosted a group of Greenfire team members at his workshop to foster camaraderie while burning all the boards for the gift boxes. It was important for us to include a functional keepsake from this year’s client gift for brand recognition.
As construction managers part of our project approach is to champion and source local subcontractors and suppliers. Keeping in line with this mindset, we included a decorative gift bag of smoking pellets that are made by Smokey Woods, a fellow Milwaukee real estate professional. Supporting local small businesses is always a pursuit of Greenfire.
The greeting card features a commissioned photograph of a tribal member in ceremonial dress. The photograph is by a Forest County Potawatomi Community member, Clarissa Friday. She owns Native Clarity photography and is known for tribal portraits, family, and event photography. Our greeting card not only featured warm wishes and signatures from our entire leadership team, but we also welcomed our clients to keep the card and frame it for decoration.
We tied it all together in a natural aspen filled, custom-designed, flame-adorned gift box to challenge the status quo of just the standard brown shipping box. We included the headline “We are heating things up,” with our logo on the exterior of the black box with bright green flames. Then on the inside, we included our tagline that also acts as our social media hashtag. By creating a unique exterior appearance of the gift, it encouraged our team to hand deliver the gifts to our clients as a business development touch point.
Thank you to SMPS, the premier AEC marketing and BD association for the honors! It is great to be recognized for our holiday gift that we put a lot of thought into – our way of saying “thank you” to our clients, partners, family and friends.
