fireside MARKET heating up in Slinger

April 9, 2025

Greenfire is managing the construction on fireside MARKET’s newest location in the Village of Slinger, WI. Developed by Sagewind Development, the 9,500 SF fresh food-forward market is taking shape at the intersection of Hetzel Way and State Highway 60, just off Interstate 41. This new market will be an anchor within Merchant Village, a 130-acre commercial development by Three Leaf Partners, which is already progressing with infrastructure work. Greenfire is working alongside the site’s engineer firm The Sigma Group, and working with Boston-based architecture firm NELSON Worldwide.

The fireside MARKET building has officially been topped out with steel frame construction complete. With the core and shell complete, focus has now shifted to interior mechanical, electrical, plumbing and fire protection systems and exterior finishes. As spring rolls into summer, site activity will pivot to the remaining infrastructure and landscaping on the site. Underground fuel systems, including pumps, tanks, and lines, have been installed, and paving will soon begin for customer parking, fueling stations, EV charging areas, and diesel truck turnabouts. A large retaining wall will be installed along the site’s northern perimeter.

Greenfire has maintained steady progress on the project by assembling a trusted network of trade partners, and our project team is working to keep the site safe and secure without incident.

fireside MARKET will serve as a welcoming hearth for both Slinger residents and travelers along I-41, figuratively and literally, with an indoor-outdoor fireplace for guests to relax by. The store will offer fresh, made-to-order food, a café, outdoor greenspaces, a convenient drive-thru, and options for online ordering with curbside pickup. As the first retail tenant in Merchant Village, it will set the tone for future growth.

Greenfire is proud to bring this innovative retail experience to life in Southeast Wisconsin and bolster fireside MARKET’s market presence with their market and convenience store model.

© 2025 Greenfire Management Services, LLC